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Our Team

We’re a bunch strategists and technologists brought together by a love of sport and a drive to deliver results for our clients.

Senior Management Team

Ben Wells

Ben Wells

Chief Executive Officer

A strategic commercial marketer with experience across multiple business sectors, having consulted at Board level to sponsor brands (including at major events such as the FIFA World Cup) and held senior leadership positions in sports organisations, including Bath Rugby and Chelsea FC. Get in touch to discuss your commercial strategy and to understand how you can use your digital assets and smart reporting to generate revenue.

Michelle Tricker

Michelle Tricker

Chief Operating Officer

Michelle has worked in the sports industry for nearly 20 years. Having worked within commercial teams at football clubs Michelle understands the challenges clubs and venues face to realise growth, deliver fan engagement, maximise revenue and create an ROI for investment in technology. Michelle leads the PTI team, systems and processes to ensure that we can deliver excellence for our clients and is a key point of contact throughout any engagement.

Daniel Brown

Daniel Brown

Chief Data and Digital Officer

A proven analytical and commercial leader that delivers bottom line returns, Daniel has a track record in transforming Sports and Entertainment companies by placing data insights and digital growth at the heart of their vision to deliver commercial, customer engagement and operational strategies. If you are a rightsholder looking to mature your data and digital journey, get in touch.

Dan Smith

Dan Smith

Chief Technology Officer

With over 25 years working in the IT industry, Dan has extensive experience in both the technologies that underpin modern sports and entertainment venues, and the critical role they play in enabling digital and commercial strategies. Dan combines technical knowledge, commercial understanding and people skills to encourage the best outcome across people, process and tools, and has a proven track record of delivering impact for organisations including The Jockey Club, Norwich City FC and a globally recognised first-class cricket club.

Join Our Team

If you love sport, love live entertainment and love the challenge of helping transforming the biggest businesses in those sectors, we’d love to chat about you joining our team.

Life at PTI

  • PTI is a collection of sports-loving, hard-working, reliable and honest people
  • We are problem-solvers and solutionists, bringing simplicity to complex situations
  • We thrive in chaos, and by bringing order to chaos
  • We want to be better and strive for improvement
  • And we love being involved in fast-paced environments where the details matter
  • Importantly, we are also a progressive and open-minded meritocracy. Gender, religion, sexual persuasion, skin colour and how and where we grew up is irrelevant at PTI

Benefits

  • Our team is the most important part of our business
  • Our Colleague Benefits programme provides everything our team needs to feel happy, healthy, resourced and developed
  • Here are some of the ways it does it:
    • 25 days holiday (in addition to bank holidays)
    • Employer pension contribution (6%)
    • Private healthcare (through Vitality)
    • Company bonus scheme
    • Flexible working
    • Enhanced sick pay
    • Sports and event tickets

Open Roles

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Get In Touch

We’d love to hear from you if you think PTI can help you realise your ambitions.

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