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Powering commercial
sustainability

Why PTI?

We help clients generate more revenue and make cost savings

We do it by building better commercial strategies and designing and deploying technology

We work both on short-term projects, helping clients solve difficult and time-sensitive challenges, and longer-term strategic briefs

Our Clients

Why Choose PTI?
Why Choose PTI?
Why Choose PTI?

Why Choose PTI?

We work with a range of football, cricket and rugby clubs, music and entertainment venues (new and old builds), leagues, horse racing venues, NGBs and golf courses.

  • For the UK’s largest entertainment arena, we helped reduce technology spend by 15%
  • Forecasted Y1 revenue within 2% for Premiership Rugby’s new streaming platform
  • We saved £300,000 redesigning the digital ecosystem for the UK’s most multi-purpose sports venue
  • Grew Edgbaston Cricket Ground’s F&B revenue by 67% year-on-year through a new data strategy.

Common challenges clients come to us with include:

  • Audits of technology, data and digital ecosystems (risk identification/mitigation)
  • Procurement and/or integration of technology
  • Creation or refurbishment of stadium, and need to design or update tech stack – including Access Control, IPTV and Connectivity (WiFi, 5G, DAS)
  • Creation of a data strategy, or need to improve data protection
  • Procurement and/or integration of a ticketing platform
  • Need to temporarily fill expert data and technology roles, including CTO, DPO or CISO
  • Migration of data and digital platforms without affecting business as usual
  • Financial modelling for digital subscription and memberships platforms
  • OTT Platforms (financial modelling, stakeholder management, technology design)
  • Declining and/or antiquated sponsorship business

Why Does PTI’s Approach Work?

We always start with the “why”, where others rush straight into the “what”. No two organisations are the same and by  first understanding exactly the question a client is trying to ask and challenges they face, we are able to give clients a successful, long-term solution that maximises cost investment and runs at a pace that is comfortable for the business.

We are independent and vendor agnostic. Technology is central to almost all long-term commercial models and many agencies in the sport and entertainment space continue to recommend their own or their partners’ tech stacks when they are not the best fit. This means our clients get the right solutions from strategy to implementation.

We exist to enable our clients to reduce their reliance on third parties – rather than become dependent on them. Though we have long-term partnerships with almost all of our clients, our approach allows them to regain control over their own assets, including their customer relationships.

Why Act Now?

The sports and entertainment industries are under huge cost and growth pressures that require a new approach now, not later.

Why Act Now?
Why Act Now?

PTI is a collection of sports-loving, hard-working reliable people who want to make the industry better.

We offer industry-leading benefits and are interested in developing talent and providing the platform to grow.
Let us know your vision for shaping the future of sport.